The Big Reveal
March 28, 2014
Here’s a little sampling of the first ever aletheia Junkyard collection – handmade streetwear constructed entirely of recycled, salvaged, and otherwise rescued materials. It’s wash-and-wearable, locally sourced, sweatshop- and transport ship-free, super-ethical and chock full of sass. The Hired Hands and I (I pay them in apples and PB) are starting with just Tees, but we’re hoping to expand into shorts and a nice narrow unisex pant as we solve some more creative problems.
This is the real deal. We’ve got labels, hang tags, 2 sergers, a zig-zag, and an aspiring coverstitch, we’ve got freelance graphic artists to pay, it’s serious business.
I’d like to share some more of the vision with you, and work through the raison d’etre of the brand, but for now, just have a look and say what you think. As a work-at-home Mom, I’m sure you can guess how I’m dying for feedback.