Posts tagged ‘junkyard’
It’s a Label!
April 21, 2015
Yes! We have labels and it’s very exciting. These little guys may not mean much to your munchkin, but for Aletheia Design + Sewing Service, they are essential. Fun Fact About Clothing Labels: it’s illegal not to have them. Our labels contain all the information you need to make a good purchase – the size, where it was made, what it is made of, and how to take care of it – so you know it will fit your child and your lifestyle. Later, they remind the laundry maid (is that you?) that gentle care is best, and help to extend the new life we give to these materials. You can also find a web address on the underside of the woven labels, in case you’ve forgotten where to get more and more great styles for Little Baby.
We were glad to work with a local partner, Allen at Midwest Labels, to have these made. In previous label-making experiences, it was a nail-biting process of submitting an image and waiting to see how it was interpreted at a loom in a state far away. This time, Allen was careful to confirm every detail so that we knew exactly what to expect when the labels came. All in all, we like it! His hot-stamp printed label is so classic, it feels almost vintage.
The Big Reveal
March 28, 2014
Here’s a little sampling of the first ever aletheia Junkyard collection – handmade streetwear constructed entirely of recycled, salvaged, and otherwise rescued materials. It’s wash-and-wearable, locally sourced, sweatshop- and transport ship-free, super-ethical and chock full of sass. The Hired Hands and I (I pay them in apples and PB) are starting with just Tees, but we’re hoping to expand into shorts and a nice narrow unisex pant as we solve some more creative problems.
This is the real deal. We’ve got labels, hang tags, 2 sergers, a zig-zag, and an aspiring coverstitch, we’ve got freelance graphic artists to pay, it’s serious business.
I’d like to share some more of the vision with you, and work through the raison d’etre of the brand, but for now, just have a look and say what you think. As a work-at-home Mom, I’m sure you can guess how I’m dying for feedback.
Waiting for labels
February 21, 2014
I have orders out for woven labels. I’ve been cutting out my Junkyard Tees while I wait.
Cutting these T-shirts is addicting… it feels so non-committal. It feels kind of like doodling in a sketchbook that nobody will see – I’m thinking about what I’m putting together, and it matters, but I’m keeping it experimental and fun. I have so little to lose, except for the $130 I spent on those woven labels, so why not enjoy it?
This attitude will quite possibly get me nowhere, I’m afraid.
Oh well. At least my kids will have some good pieces when these are all sewn up.
Check back soon?
The Junkyard prototype
February 3, 2014
Here’s my test garment for the junkyard line. Looks pretty kickin’, Esther.
Also, I’m looking for a better name if you are out there.
I’m learning a thing or two about children’s fashion photography. It seems like the best photos are accidental. Don’t let a baby pose, you’ll get dreck to work with. Chase a baby around with a camera while he plays and viola, magic.